UK Money Management Solution Emma Integrates Cryptocurrency Exchange Support


Barriers between traditional finance and cryptocurrency are torn down one at a time. Emma, a UK-based money management application, is integrating support for Bitcoin and altcoins. This lets users track their balance and portfolio’s worth in a convenient manner. It is another validation of how cryptocurrency becomes part of one’s financial life.


Emma Embraces Cryptocurrency

Financial advisory applications become increasingly popular. Consumers show an appreciation for this type of tool. Getting insights as to one how can improve their financial life is invaluable in this modern age. Emma is one of the most successful offerings in this regard. The UK’s “financial advocate‘ can track all aspects of finance on behalf of the user.

This goes well beyond traditional bank accounts. Emma also keeps tabs on credit cards, checks, and so forth. To further enhance this functionality, the app will now support numerous cryptocurrency exchanges. That list includes Coinbase, Binance, Kraken, Bitfinex, and several others. One’s financial life goes well beyond banks and savings accounts, especially in 2018.

Any modern financial advisory app should enable cryptocurrency support, according to Emma’s developers. Cryptocurrency is becoming an integral aspect of financial life, especially in the United Kingdom. The team developing this app wants to build the best financial tracker they can. As such, expanding into different financial markets appears to be the logical outcome.

More Crypto Functionality is Coming

This new integration is an important first step for Emma users. In future iterations, the team will offer additional features. Some hints have been dropped in this regard, including an option to save in cryptocurrency. How that option will be pursued exactly, is very difficult to predict. Solutions exist to turn spare change into cryptocurrency, thus Emma may offer something similar. Co-founder and CEO Edoardo Moreni adds:

We see cryptocurrency as the next emerging asset class. At this point, there are more than 3 million people who have bought Crypto in the U.K. It’s pretty evident that we need to start accepting this as any other type of financial product, in the same way we treat current accounts and credit cards. If Emma is able to help people control and manage a current account, she should be able to do the same for any type of financial product or service.

Having the support of Emma is a major boon for the cryptocurrency industry. More exposure in a positive manner will get people excited about these booming markets. Bitcoin can lead to financial improvement, even though investing always carries certain risks. Managing one’s portfolio alongside other forms of money will set Emma apart from other financial management applications.

How do you think Emma’s support of cryptocurrency will affect the market? Let us know in the comments.


Images courtesy of ShutterStock

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